MUNI Rebranding
MUNI's identity was fragmented, dated, and in need of some love. At the time, MUNI was also suffering from bad PR due to incidents of people getting injured while riding the system.
The goal: create a new, fresh, streamlined logo and matching collateral using a visual system that inspired safety, punctuality, and modernity.
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Reverse side of business cards; different colors for separate MUNI departments
A graphic identity standards guide was drafted as well
© 2015 Alex Bruno / ABRU Design
